Miracle Coat Premium Horse Shampoo has been chosen as a Horse Journal Editors' Choice!  Horse Journal staff conducted field trials of over twenty shampoos with the main criteria being "does it clean the horse well and is it gentle?"  After thorough testing, our shampoo was proven to meet this criteria as well as rinse easily and be cost effective.  In addition to the affirmed cleaning abilities and gentleness of the product, the article also mentions the medicinal benefits.
"If you want a shampoo with the ability to also handle minor skin problems, try... Miracle Coat Premium Shampoo."
Miracle Coat Premium Horse Shampoo was also recognized by Horse Journal in June, 2009 when the same shampoo was named a Horse Journal Medicated Shampoo Editors' Choice.  In that test the shampoo was identified as a "Stand out for softening scabs and removing heavy build up."  The winning comments were "Active Ingredient:  Tea Tree Oil and other botanicals.  Rich, clear shampoo with a pleasant scent.  Lathers well.  Not actually billed as a medicated shampoo but we had excellent results with minor skin irritation and infections.  Lifts off dirt, scale and oozing effectively.  Good for loosening rain rot scabs.  Very gentle.  Nice skin conditioning effect."